In 2017, billions of people are using social media. Businesses no longer have the opportunity or the luxury of choosing whether or not they want to participate in social media marketing. At this point, it’s a requirement. Even so, it’s a time consuming practice that requires specific tools to be streamlined and optimized.
Join us as we look at seven tools that social media marketers use to save time and find success when engaging with their audiences online.
7 Social Media Marketing Tools Used By The Pros
Social media marketing is a huge task for one person, let alone a team of people. To make things simpler and more effective, it’s best to implement some of today’s top tools into your routine.
Here are seven tools you’ll find all the big brands using:
Visuals in social media are a major part of any strategy. According to eMarketer, posts from brands that included images accounted for 87% of all engagement! Not just any image will do, however. You need unique images that grab attention and command engagement.
Thankfully, Canva meets this need handedly. This tool allow you to access a wide variety of free and premium elements and use them to create hand-crafted images from scratch. You can also upload your own images or logos to use as you see fit.
When you’re marketing your WordPress blog on social media, you need to promote posts and content that people want to see. Wasted time on topics that don’t resonate is an easy way to drive your results down.
How do we read the minds of our audience? With a tool called Buzzsumo, that’s how! This tool is a search engine that allows you to see which topics and competitor pages are getting the most shares and engagement on social media.
Whether you’re searching a keyword, or spying on your competitors, Buzzsumo will give you the knowledge you need to target relevant topics that you’re readers are interested in.
No list of social media tools is complete without Memit. This up-and-coming tool is taking aim at options like Buffer and analytics tools by providing an all-in-one solution. Whether you need to capture and curate content, share on your profiles, or track your engagement, this tool does everything.
Furthermore, it does everything through top cloud services. This provides security, ease-of-use across devices, and ultimately accessibility.
IFTTT stands for If This Then That. It’s a free tool that allows you to create processes, known as “recipes” which perform automated process for you. This saves time and energy so you can focus on other projects.
As you explore this tool, you’ll find awesome tools that allow you to do things like sync your profile pictures across all social media platforms you use. An example of a recipe would be a task that automatically retweets positive mentions and thanks the user for their tweet.
5. Meet Edgar
Meet Edgar is a virtual assistant that can help you with your social media work. This advanced tool can automatically schedule content to be published at the proper times based on data it collects about audience engagement.
You can also specify content for specific audiences and target them independently. Old posts are also added to the bottom of the queue and won’t be reposted for some time to ensure there’s no content fatigue.
We can’t forget about video. Social media video statistics are showing that 74% of all internet traffic will be video content. Furthermore, videos are getting priority in organic reach on platforms like Facebook.
Animoto is a tool that allows you to turn video clips, pictures, and any other visual assets into a video with motion, music, and a professional sheen.
Much like Canva, Wideo allows you to utilize templates and customizations to create unique and eye-catching videos. You can upload your own graphics and logos to use in the videos as well. The best part of it all? You can make up to 45-second videos for free!
Social media marketing is bigger than it has ever been, and it’s still growing at an exponential rate. These tools will help you take back your workday and get more done than ever before. Which social media tools can you not live without? Let us know in the comments!
Our guest blogger: Zoey Kasdan is a social media marketer who has used countless tools in her career. These are her top picks for marketers everywhere!