This summer Springpad was shut down. Springpad was a beautiful, well functioning, skilfully build, in Cambridge by Boston based, knowledge curation platform, with millions of signed up users and many thousands were depending on the service every day, to organize and keep track of their important online content.
Everybody who loved this wonderful tool, and used it on a daily basis, were in shock! And so were we, in team memit. At that time we were in the middle of planning of a huge redesign of our platform, and when another admired service, that looked a lot like the one we were dreaming of building, suddenly were forced to shut down, it really made us stop and think about our future in this business.
It also made us engage with this wonderful online community of stranded Springpad users. Not only did we wanted to offer them shelter, which we did, bye quickly building an import tool, specially designed for Springpad content, we also wanted to learn from them. We wanted to hear their story and try to give them back what they had lost. Even if nothing could ever bring back Springpad. This became the beginning of a true user feedback fairy tale.
The people of the Springpad community are amazing people. Truly- they are! Let me tell you a couple of stories that explain why.
Actively engaged users.
From day one we started to get former Springpad users on our platform, being a community manager at memit, had a totally new dimension added to it. I suddenly had users engaging with me on social media and reporting issues on email, way more often than before. These new users would tell us if they spotted something in the way memit worked that seemed like a bug or could be improved. They would not just sit there, behind the screen, and accept it. Every day, in that period, I woke up in the morning and opened my mailbox, and it would be bursting full with new comments and feedback from our new x-springpad users, and a happiness inside me was growing, as a thought in my mind became more and more vivid and real: We had found them! The people we needed, to build an online knowledge curation service., fit for real people. A service that would add true value to peoples lives. They were here! Not that we had never received feedback from users before, but the intense, massive and durable kind of feedback our new Spring-x-pads would provide us with, was new to us, and they came precisely at a time when we needed them the most. Just in time for the beginning of our long summer task, with rebuilding the memit platform, into a totally new and in every way improved version.